Tuesday, June 12, 2007

Membership Developments Newsletter

The Membership Section Council of ASAE (to which I belong) has a quarterly e-newsletter - Membership Developments. The June issue is out and I was the guest editor. That basically means I had to chase people down for content. I volunteered to write one article linked here. The theme was repurposing, the same as the idea swap I hosted here last week. I tried to time it as well as I can. One week apart isn't bad.

As I get ready to leave for Anaheim this week to meet up with 28,000 of my closest friends in the AV industry, I put my June challenge to you: Find one piece of content you already have that members love and figure out a way to mix it/mash it/change it/deliver it in a new way that will get another segment of your membership to enjoy it.

Another nice piece from Membership Developments was done by my Membership Coordinator, Shana Rieger. It summarizes a list of the top 10 things that Membership professionals would like their executive teams to understand about Membership. Do you have any others to add?

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