Monday, November 12, 2007

Good Ad

As I was flying home from Vegas, the person next to me was reading the in-flight magazine. It had an Accenture ad with Tiger Woods that I happen to notice. It showed him looking at his little notebook, seeming to digest information about the upcoming hole. It said 40% information, 60% interpretation.

I think that ratio is very applicable in a lot of ways (including the recent debate about DTJ).

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