Friday, January 25, 2008

Sports Are Powerful

I thought about posting this on my sports blog, but I think it can apply here too. Things that you wouldn't necessarily think are powerful, really are. The men's basketball coach at IUPUI coached barefoot last night for a cause. The game drew only 1,000 fans, less than some high school games. Most people have probably never heard of IUPUI and may not again. But he was able to make a huge difference in the lives of a lot of people.

Sports are powerful. Even small college athletics can be powerful. What is something that your association can do that is truly powerful? And don't be so nearsighted that it has to totally align with the mission of the association. If it does, that's a bonus. But if not, don't worry about it. Giving you members an opportunity to make a difference in someone's life that needs it is a universal mission.

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