Thursday, September 4, 2008

Great Fast Company Article

The September issue of Fast Company has a great article about how Clorox partnered with the Sierra Club on their new line of green products. The lessons are very relevant to non-profits, associations and charities who are or plan on partnering with for-profit companies.

Rule #1: Make sure perception and reality are the same when it comes to the member's view of your mission.

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