Thursday, November 20, 2008

What Are Your Members Comparing You To?

Another great quote from Shirky in Chapter 6 that I think gets lost on a lot of folks.

Prior to the spread of movable type, scribes didn't write slowly; they wrote at ordinary speed, which is to say that in the absence of a comparable alternative, the speed of a man writing was the norm for all publishing. After movable type came in, scribes started to write slowly, even though their speed hadn't changed; it was simply that they were being compared to something much faster.

So what are your members comparing you to?

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