Thursday, February 12, 2009

Word of Mouth

I have been tagged to post about how I have seen Word of Mouth Marketing in small staff associations.

As many of you know, I work in a small staff association, focused on youth soccer. Word of Mouth is critical for us. Many kids and parents talk about their after school activities, so we rely on WOM to help us get new kids into the program. We learned from a survey that a number of folks found out about the association through WOM.

We do the normal email and print marketing, but I feel that many times one parent reads it and mentions it to other parents when they see each other in the neighborhood.

Here is a sample for WOM. One of our players is nominated for Goal of the Year. Do us a favor and VOTE HERE. WOM at work!


Maddie Grant said...

Awesome, thanks for playing Matt! p.s. I voted!

Peggy Hoffman said...

As a soccer mom - loved the example. Shared the voting with my son (he's the "expert"). Also wanted to let you know that I tagged you in another MEME fav volunteer jobs as part of unsession for ASAE GI (loved the short posting you did on unsessions).