Monday, September 14, 2009

Free is Not Enough

Just ask Twitter, it is hard to make money off something that is Free, if it is the only thing you are doing. You have to have that other thing that makes your money: Premium version, service, etc.

But it does mean that Free is not enough. It also has to be matched with Paid. Just as King Gillette's free razors only made business sense paired with expensive blades, so will today's Web entrepreneurs have to invent not just products that people love but also those that they will pay for. Free may be the best price, but it can't be the only one.

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