Free is Not Enough

Just ask Twitter, it is hard to make money off something that is Free, if it is the only thing you are doing. You have to have that other thing that makes your money: Premium version, service, etc.

But it does mean that Free is not enough. It also has to be matched with Paid. Just as King Gillette's free razors only made business sense paired with expensive blades, so will today's Web entrepreneurs have to invent not just products that people love but also those that they will pay for. Free may be the best price, but it can't be the only one.

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10 Thoughts on #ASAE10

Ok, so I could have spelled out the title, but chose the hashtag - #asae10. Supposedly there were over 8,000 tweets with the hashtag, but probably countless more direct messages of messages that left out the hashtag but were conference related. Two years ago, we were using twitter as a backchannel to talk about speakers. Now, over 800 people sent conference related tweets. If you aren't on Twitter, you are already late to the party. Anyway, on with the post... In no particular order, my thoughts on this years ASAE Annual Conference: 1. LA was a good venue. Lots to do. Hotels close by. Only downside was the rooms were a bit of a hike. 2. I missed Sunday because of family obligations. That really put me behind the 8 ball. Since I led a session, that meant I only got to go to 3 true sessions. Sorry, I don't count Joy Behar and the closing session. Although Marshall Goldsmith was good, I probably wouldn't have gone to see that speech as a Learning Lab. 3. Based on #...

The Whole Cook Source Flap

I am going to give my 2 cents on this whole Cook Source thing. If you don't know what I am talking about, you can read more here and here . I am sure a few folks are going to take umbrage with my stance, but that is bound to happen. So a magazine found a blog post, liked it, printed it while giving credit to the author. The author hears about it, and gets pissed? She wants printed apologies and a donation made, because she got published? What am I missing here? Who wouldn't want their stuff to be published while being credited? Isn't that one of the main tenants of blogging, to be linked to? Sure, the response from the editor was one of the dumbest things ever written and she handled it tremendously bad. However, I am just floored that this person is pissed off. True, the internet is not public domain. However, every college paper in the world has citations. And all those students didn't contact the author to make sure they can use it. And every blog post ...

Read This Post, If It's the Last Thing You Do

Don't you wish all your blog posts could have that title, and the corresponding effect of everyone who sees it follows through? As I was digging through my Google Reader this morning, I realized how much I rely on the title (and first sentence or part of the first sentence) to help me decide whether or not to read more of the post. I have boatloads of unread posts in my reader and just can't get fully read each one. Granted, I have probably already read a number of them because I clicked through to it when a trusted source tweeted about the post. However, I know I am missing good content because the title and first sentence don't grab me or tell me what the post is really about. Therefore, I am making a resolution to do better with my title and first few words to make it better for my readers. In addition, if you have any tips on Blog Post Title creation, please share. I am all ears! PS - this is also a test to see if my page view numbers increase at all with this tit...

BlogClump - Blogging About Associations From a Gen Xer

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