Sunday, October 18, 2009

Interesting Piece about Free

I read an interesting article on Free in October's Fast Company. What do you think?

http://www.fastcompany.com/magazine/139/tech-edge-the-high-cost-of-free.htmlt

The main comparison the author gives is that Windows is trouncing Linux as a PC/Laptop OS. I don't think that is a fair comparison. Most people use Windows because it is what they learned on, primarily because it came on the computer they bought. Linux, used a lot for servers, is preferred by many IT folks.

When it comes to Free, the main model is to use it to help sell something else: service, upgrades, another product entirely. Charging something gives you credibility, but will it give you enough sales to sustain the business?