Friday, May 28, 2010

Facebook Ads - CPC vs CPM Follow Up

In the end, it looks like your bid price does matter with Facebook CPC campaigns. If you haven't read my posts leading up to this one regarding my Facebook CPC vs. CPM ad campaigns, you can catch up here and here.

I really wasn't sure what to think of my results, so I tried the CPC ad a second time to make sure it wasn't the day or an anomaly, and got the same results. So the next step was to change my bid. However, I did get a comment from Sue Anne that read:

According to what I've been told, Facebook gives you less slots in the rotation on a CPC campaign vs. a CPM campaign. It doesn't actually matter what your bid price is on the CPC, it's still going to get less views.

However, I went from $1.00 to $1.25, and boy did the results change. 81,094 impressions and 9 clicks (avg CPC of $1.11). At $1.00, I only saw about 5,000 impressions and no clicks.

Based on my extremely scientific and flawless research, my recommendation is to go with CPC and bid a little bit more than the highest suggested bid. It may cost you a little more, but you will get more impressions and actually get some clicks.

Now to track what those folks did who went to my site...