Tuesday, January 25, 2011

You Never Know What You Will Learn from Twitter

Just a quick example of how small the world gets when social media comes into play, and why you should cast a wider net.

In the DC area, there is a fantastic store called Total Wine (@totalwine). As I am a frequent customer, I follow them on Twitter. I saw an intriguing tweet from them the other day complete with a link to a picture. Turns out the picture was of one of my members hauling something in Toronto. The member had started a Twitter account 10 days earlier specifically for that particular move and was sending Twitpics several times a day.

I was then able to find press coverage about the move and connect to a member who is using Twitter as a business tool, something our membership isn't sure is possible.

You just never know what you'll find on Twitter, but sometimes it is something useful you didn't know was there.

Friday, January 21, 2011

The Gaming Generation

I read a tremendous article in Fast Company about gaming. Some stats I thought were key:

97% of 12-17 year old play computer games
70% of heads of American households do to

Does your association offer any games? Should they? Mobile apps are the big thing everyone likes to talk about now. But what about games?

They could be learning games, fun games, or games to draw in potential members. The article talks about what the Army has done on that front.

Good article.