tag:blogger.com,1999:blog-5430608787370785548.post3517428948907835878..comments2023-10-22T07:47:28.097-04:00Comments on BlogClump - Blogging About Associations From a Gen Xer: From CSI to Member BenefitsMatt Baehrhttp://www.blogger.com/profile/01261516528674311768noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5430608787370785548.post-51975984049826351012008-07-19T10:48:00.000-04:002008-07-19T10:48:00.000-04:00I like your specific idea about releasing an older...I like your specific idea about releasing an older study just as the new study is about to be launched. It jives with my "show, don't tell" philosophy. I can describe the benefits of the study till I'm blue in the face, but it's still not as powerful as personally experiencing it.Lindy Dreyerhttps://www.blogger.com/profile/03980190092767928072noreply@blogger.comtag:blogger.com,1999:blog-5430608787370785548.post-60581040048085738452008-07-17T17:08:00.000-04:002008-07-17T17:08:00.000-04:00Something else I have seen used effectively is usi...Something else I have seen used effectively is using pieces of content or older content to give people a taste of the type of gret stuff they will get as a member. Giving people samples is always a good way to get them hooked.Scott Oserhttps://www.blogger.com/profile/04067008947359049231noreply@blogger.comtag:blogger.com,1999:blog-5430608787370785548.post-17869702140822503012008-07-17T14:18:00.000-04:002008-07-17T14:18:00.000-04:00"Why couldn't you put up old episodes to help driv..."Why couldn't you put up old episodes to help drive traffic to the new ones?" <BR/><BR/>I was just reading a few weeks ago about how the marathons of old episodes of Project Runway helped to drive viewers to start watching the the new episodes of the show. People watched the marathons in the summer and then tuned into the show in the fall ...<BR/><BR/>I wonder if you could do a membership marathon--with a free article/white paper/webinar/etc. each day for a week, or once a week for a month, to get potential members excited about membership?Lisa Junkerhttps://www.blogger.com/profile/01674796769077390758noreply@blogger.com