I joined the ASAE Circle Club right before the new year. I asked them to not charge me until Jan. 1, which they said wouldn't be a problem. However, I didn't hear anything after a week, so I called. They had a staff transition, which I knew about, so no big deal. I was taken care of. I registered a few people for things, renewed a few memberships, and even signed up a few new people. I got an email with a few documents, etc. Today, I received my Welcome to the Circle Club package. Today. Over 8 weeks after I joined. Granted, I did get the email right away, but it took over 8 weeks to get me the print materials. Why bother? If I wouldn't have gotten anything, I wouldn't have thought anything of it, to be honest. But now that I did get something, I could care less about its content, because I am so disappointed it came so late. Here lies a good lesson. We spend so much time crafting great marketing messages and pretty materials that we forget it is more abo
A Gen Xer giving his thoughts and opinions on the Association world.