Friday, August 10, 2007

True Purpose of a Membership Professional

As I am sitting in the San Francisco Airport ready to leave for Chicago, I was thinking. Scary thought, I know. What is the true purpose of a membership person? And you are not allowed to say "all of the above." Choose one. Go out on a limb.

1) Represent the industry
2) Represent the current membership
3) Represent the association

Yes, they cross over. And by represent, I also mean "do what is in the best interest of..."

Pick one to guide your daily decision making process. Who wins?

1 comment:

Tony Rossell said...

Matt -- "Represent" sounds passive. How about this:

1. Promote the industry
2. Advocate for the current members
3. Sell the association

Tony