Tuesday, December 11, 2007

More from DTJ Presentation

Looking at who is paying the dues, what do you do marketing-wise when the employer is paying the dues? Try cause and effect scenarios versus traditional listings of features and benefits.

Are you giving members the tools to use Word of Mouth to recruit new members? Do you have enough tools in general to let members talk to others about what you are doing, not just recruit?

The session is over now. Good stuff. Even though I have read the report and seen some of this presentation before, I always get something new out of it.

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