Skip to main content

First Session

There are some good choices of opening sessions.

Decision to Join
Coaching - The Lost Leadership Art
Planning Multicultural Meetings
Content Delivery
Form 990 - Changes and Implications

I started to go to Content Delivery, but saw the handouts before it started. It was a great summary of different delivery methods, etc. but looked a little to basic for me. So I am now sitting in Decision to Join. Sheri Jacobs is presenting on findings from DTJ. Carylann Assante was supposed to be here, but got stranded by weather.

DTJ has boatloads of great information. I wish there was a companion piece for trade associations, but no luck.

There was a great part showing what the most important functions of an association are to the various generations. Networking rated highest with younger folks and the scale dropped with each older generation. Also, with younger workers, high priorities in career development, job information, and training rated as most important, but had the least satisfaction. "They value networking and professional development the most, but lack the resources to attend in-person meetings."

One good way to vary delivery is with small pieces of information. Many can't digest full newsletters. MarketingProfs.com has small newsletters where you choose topics and they email you small, snack-sized bites of information.

Another way to get younger members involved and double check your offerings is to invite younger members to be part of your seminar selection committee.

I don't want this post to get too long, so I will check in later with more.

Comments

Post a Comment

Popular posts from this blog

10 Thoughts on #ASAE10

Ok, so I could have spelled out the title, but chose the hashtag - #asae10. Supposedly there were over 8,000 tweets with the hashtag, but probably countless more direct messages of messages that left out the hashtag but were conference related. Two years ago, we were using twitter as a backchannel to talk about speakers. Now, over 800 people sent conference related tweets. If you aren't on Twitter, you are already late to the party. Anyway, on with the post... In no particular order, my thoughts on this years ASAE Annual Conference: 1. LA was a good venue. Lots to do. Hotels close by. Only downside was the rooms were a bit of a hike. 2. I missed Sunday because of family obligations. That really put me behind the 8 ball. Since I led a session, that meant I only got to go to 3 true sessions. Sorry, I don't count Joy Behar and the closing session. Although Marshall Goldsmith was good, I probably wouldn't have gone to see that speech as a Learning Lab. 3. Based on #...
11 comments
Read more

Where do you draw the line on social media?

I try to keep up. I have a feed reader . I blog . I comment on other people's blogs. I tweet . I have multiple websites . I have accounts on Facebook, MySpace, LinkedIn and others. But you have to draw the line somewhere. I wrote earlier about being app'd out . I still feel that way. But each day I feel farther behind. Maybe not behind, but not necessarily maximizing potential. I don't Digg. I don't StumbleUpon. OK, maybe I do like once a month if I have some spare time. But I know I am missing out on a lot of cool things. I usually check out other people's links to cool tools or the next new thing. But right now, I feel like I am in the Dip . Any suggestions on how to get out?
6 comments
Read more

Sunk Costs, Marginal Costs and Economics

When I was in college, I hated Economics. Then, several years later, I found myself teaching undergrad Econ and learned an appreciation for it. Now today, I have an even bigger appreciation for it. I have also noticed that not enough people have a solid grasp of some basic econ concepts that can be applied to everyday life. Two of these are cost related. Here are some basic definitions from The Economist website : Sunk Costs - When what is done cannot be undone. Sunk costs are costs that have been incurred and cannot be reversed, for example, spending on ADVERTISING or researching a product idea. They can be a barrier to entry. If potential entrants would have to incur similar costs, which would not be recoverable if the entry failed, they may be scared off. Marginal Costs - The difference made by one extra unit of something. Marginal revenue is the extra revenue earned by selling one more unit of something. The marginal cost (or whatever) can be very different from the AVERAGE c...
1 comment
Read more