Thursday, January 3, 2008

Another Book

I can't believe I am doing this, but I am going to talk about another book. Seriousy, I am not a big book reader, but lately I am. In my last post, I mentioned the latest book on my nightstand - Peak: How Great Companies Get Their Mojo From Maslow by Chip Conley.

I am only halfway through (which is pretty good for me), but I wanted to share some nuggets.

"Psychologists and business consultants look for what's broken and try to fix it. Yet, "fixing it" doesn't necessarily offer the opportunity for transformation to a more optimal state of being or productivity."

From Nietzsche - "He who has a why to live can bear with almost any how."

When looking at Maslow's Hierarchy, business managers tend to focus on the bottom, because things like salary and satisfaction are measurable. David Ogilvy of Ogilvy and Mather once said, most companies use research and surveys "as a drunk uses a lampost...for support, not illumination."

So far, good stuff as a hit the halfway point.

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