Wednesday, August 19, 2009

A Free Business Model to Copy

Chris Anderson shares a business model he uses that he took from someone else. Sound like something that could challenge your association?


1. Build a community around free information and advice on a particular topic.
2. With that community's help, design some products that people want, and return the favor by making the products free in raw form.
3. Let those with more money than time/skill/risk-tolerance buy the more polished version of those products. (That may turn out to be almost everyone.)
4. Do it again and again, building a 40 percent profit margin into the products to pay the bills.

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