One topic early in the book Free, by Chris Anderson, is that of commodities. A lesson learned through history is that as commodities become cheaper and eventually free or almost free, value moves elsewhere.
Have you looked at the value you are offering your members? Could it now be considered a commodity with members using things like LinkedIn and Facebook to network and other places for information?
Have you looked at the value you are offering your members? Could it now be considered a commodity with members using things like LinkedIn and Facebook to network and other places for information?
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