They insist on Free not just in price but also in the absence of restrictions: They resist registration barriers, copyright control schemes, and content they can't own. The question is not "What does it cost? but "Why should I pay?" This is not arrogance or entitlement -- it is experience. They have come of age in a world of Free.
Monday, August 24, 2009
The Google Generation
In Free, Anderson refers to a group (mostly under 20 years old who have grown up always having a broadband connection) as the Google Generation. They expect information to be infinite and immediate. These are your future members. How are you going to adapt?
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This point got pounded home this morning as I read an article about how even the recent huge judgment against the guy who downloaded free music isn't stopping teenagers/20-somethings from doing it. (article is here if you want to check it out: http://tinyurl.com/m7lqgf)
In my business (trade magazines), we've been feeling the pinch of free for a while now. If anyone has figured it out, please let me know!
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