Tuesday, August 18, 2009

Starting Free vs Going Free

If you are thinking about making something free that you now charge for, should you?

Why do people think "free" means diminished quality in one instance, and not in another? In turns out that our feelings about "free" are relative, not absolute. If something used to cost money and not doesn't, we tend to correlate that with a decline in quality. But if something never cost money, we don't feel the same way. A free bagel is probably stale, but free ketchup in a restaurant is fine. Nobody thinks Google is an inferior search engine because it doesn't charge.

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