Tuesday, June 8, 2010

Content Creation and Consumption

If you have been reading anything regarding the social media space over the last few years, you have probably heard of the 90/9/1 rule. It states that 90% of folks are just lurkers. They read what you put out and see what you have to say. Then 9% are there commenting and participating in some way. The last 1% are your core creators. They make the content and drive the conversations that are happening.

But what about all the other content that you are creating or have at your disposal? How do you use that to reach the greatest total audience and connect them with the content that they are looking for?

I see another 90/9/1 rule out there in terms of depth of the content. You can delve 1% into the depth of the topic by providing a tweet or short blog post. Then provide 9% depth by giving folks the 2 minute video interview with your speaker post-presentation or a longer magazine/newsletter article. Lastly, you will have your core, in-depth 90% content which may consist of presentations, webinars, journals, face-to-face meetings, etc.

If you aren't providing all three types of content to your members, you are missing engagement opportunities.

2 comments:

David M. Patt, CAE said...

It's also helpful to know when people are most likely to view each type of post.

When reading blogs, they often skip long postings and videos. They're looking for quick reads. They'll come back to for more info later.

David Gammel said...

It's often that 90 percent who actually buy the most of what you have to offer as an organization. Good to keep that in mind.