Skip to main content

What Can We Learn from Laundry Detergent?

When you buy laundry detergent, they usually measure it in terms of loads. And when you go to use it, the cap acts as your measuring cup. But if you notice, one load's worth of detergent is like like 1/5 of a cup these days. This virtually guarantees that you are going to use more than you need, ensuring you buy more detergent, more often. But we really don't think anything of it right? So what if we put more in the wash? They'll just be cleaner, right?



Do you have a product/service that you could alter in such a way that people would buy more of it, more often, and not bat an eye at? I bet you do. And I bet most folks wouldn't notice the change. Plus, your bottom line will thank you for it.

Comments

Post a Comment

Popular posts from this blog

Where do you draw the line on social media?

I try to keep up. I have a feed reader . I blog . I comment on other people's blogs. I tweet . I have multiple websites . I have accounts on Facebook, MySpace, LinkedIn and others. But you have to draw the line somewhere. I wrote earlier about being app'd out . I still feel that way. But each day I feel farther behind. Maybe not behind, but not necessarily maximizing potential. I don't Digg. I don't StumbleUpon. OK, maybe I do like once a month if I have some spare time. But I know I am missing out on a lot of cool things. I usually check out other people's links to cool tools or the next new thing. But right now, I feel like I am in the Dip . Any suggestions on how to get out?
6 comments
Read more

10 Thoughts on #ASAE10

Ok, so I could have spelled out the title, but chose the hashtag - #asae10. Supposedly there were over 8,000 tweets with the hashtag, but probably countless more direct messages of messages that left out the hashtag but were conference related. Two years ago, we were using twitter as a backchannel to talk about speakers. Now, over 800 people sent conference related tweets. If you aren't on Twitter, you are already late to the party. Anyway, on with the post... In no particular order, my thoughts on this years ASAE Annual Conference: 1. LA was a good venue. Lots to do. Hotels close by. Only downside was the rooms were a bit of a hike. 2. I missed Sunday because of family obligations. That really put me behind the 8 ball. Since I led a session, that meant I only got to go to 3 true sessions. Sorry, I don't count Joy Behar and the closing session. Although Marshall Goldsmith was good, I probably wouldn't have gone to see that speech as a Learning Lab. 3. Based on #...
11 comments
Read more

I have a new job

I am so very excited to announce that as of Oct. 13, I will be the new Executive Director of the Arlington Soccer Association . This is the perfect opportunity for my to combine my work experience and my education (I have a Masters in Sports Administration) with one of my true passions, soccer. I played in college and still play several times a week (which may change since I will most likely be a touch busier.) I still plan on writing this blog. My guess is that you will see the topics change slightly to focus less on membership and more on overall association management areas. Thank you to all who have helped me along the way. I don't want to list names for fear of leaving anyone out, because Lord knows there are a lot. Wish me luck!
7 comments
Read more