Skip to main content

Google TV Ads Update #8 - I was on TV!

So I logged in this morning to see if the ads had finally been approved, and it turns out I had ads run yesterday!

Here is the screen shoot of what I had run yesterday. Looks like almost 310k impressions in 72 spots. My average CPM was $0.46, which is actually less than the minimum bid of $0.50. Here is the Google definition of an impression:

Impressions within a Google TV Ads context are counted as the number of set top boxes tuned into a specific network when your ad is aired. The set top box must be engaged with your ad for at least five seconds to count as an impression. Your account is charged for live impressions and DVR (digital video recorder) +1 impressions. Final impression numbers -- the basis of billing -- are determined four days after your ad airs


The one issue I have right now is, looks like 0 people came to my website as a result of the ad. Overall lessons learned:
1) Don't be too afraid to have a max bid on the top end of the estimates. You will most likely be under it.
2) Just like you need to optimize your online adwords with targets, your ad creative, and more...you need to do the same with your TV ads.

Here is the basic campaign screen and the Played Spots report that you get in the reporting tab.



Comments

Manx203 said…
0 clicks? yeah that's a problem with TV advertising for anything like a web product.
It is hard to quantify your actual return from the ad.
Unlike a web besed ad, or Tweet there you know exactly where your clicks and visitors are coming from and where they're going - with a TV ad, there is such a disconnect between between the two mediums.

Its nice that Google does show your analytics along side your TV ad running though - at least that give you something to go on.
July 9, 2010 at 9:39 AM
Greg Melia, CAE said…
Cool Matt. I may have missed it before, but is there somewhere we can view your ad?
July 9, 2010 at 3:13 PM
Post a Comment

Popular posts from this blog

10 Thoughts on #ASAE10

Ok, so I could have spelled out the title, but chose the hashtag - #asae10. Supposedly there were over 8,000 tweets with the hashtag, but probably countless more direct messages of messages that left out the hashtag but were conference related. Two years ago, we were using twitter as a backchannel to talk about speakers. Now, over 800 people sent conference related tweets. If you aren't on Twitter, you are already late to the party. Anyway, on with the post... In no particular order, my thoughts on this years ASAE Annual Conference: 1. LA was a good venue. Lots to do. Hotels close by. Only downside was the rooms were a bit of a hike. 2. I missed Sunday because of family obligations. That really put me behind the 8 ball. Since I led a session, that meant I only got to go to 3 true sessions. Sorry, I don't count Joy Behar and the closing session. Although Marshall Goldsmith was good, I probably wouldn't have gone to see that speech as a Learning Lab. 3. Based on #
11 comments
Read more

Sunk Costs, Marginal Costs and Economics

When I was in college, I hated Economics. Then, several years later, I found myself teaching undergrad Econ and learned an appreciation for it. Now today, I have an even bigger appreciation for it. I have also noticed that not enough people have a solid grasp of some basic econ concepts that can be applied to everyday life. Two of these are cost related. Here are some basic definitions from The Economist website : Sunk Costs - When what is done cannot be undone. Sunk costs are costs that have been incurred and cannot be reversed, for example, spending on ADVERTISING or researching a product idea. They can be a barrier to entry. If potential entrants would have to incur similar costs, which would not be recoverable if the entry failed, they may be scared off. Marginal Costs - The difference made by one extra unit of something. Marginal revenue is the extra revenue earned by selling one more unit of something. The marginal cost (or whatever) can be very different from the AVERAGE c
1 comment
Read more

Do you want your association to be Walmart?

Earlier this week, I had a small Twitter discussion with Kevin Holland ( @associationinc ) regarding aggregation as a value proposition. @associationinc - Deciding your role is to aggregate other people's value is like George Costanza wearing sweatpants. "You're telling the world, 'I give up.'" @cardcat - Interesting comment about aggregating. Don't you think it is a viable option for a small association who can't afford it? @associationinc - Nothng wrong with aggregating content as long as you don't perceive it to be your value proposition. There's no real future in it. @cardcat - Don't think it is THE value proposition, but I think it could be A value to members, a big value. @associationinc - A big value is something you offer that nobody else can or that u can do better. Aggregating content is easy, there4 unsustainable. @cardcat - True, it isn't sustainable. But I almost think if you don't act as an aggregator, you risk folks
3 comments
Read more