Tuesday, August 26, 2008

Catching Back Up with Shirky

I took a small break from my Here Comes Everybody reading. Fatherhood, a trade show, and a growing stack of magazines will do that. But last weekend I had a chance to read a little bit more, and wanted to share my favorite nuggets.

Shirky quotes investor Esther Dyson: "When we call something intuitive, we often mean familiar." Have you looked at your membership offerings/benefits/communications to see if they are intuitive or just familiar?

Shirky borrows another quote from author and activist Cory Doctorow: "Conversation is king. Content is just something to talk about." At ASAE Annual, many were talking about their social media strategy and what to do. Focus on facilitating conversation, not just content generation.

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