Google TV Ad Update #3

The backend of Google Adwords was having some real trouble yesterday. It was hard for me to manage anything. But last night, everything looked ok. I was just waiting to hear back on my ad. I had bids in for ads to run this morning.

So when I checked the backend this morning to see if anything happened, I found out that my ad had not yet been approved. On the bright side, I am down to one pending approval instead of 2.

This ad is currently pending the basic quality check. This step may take up to 24 hours.

So, the one lesson I have gleaned from all this, don't be in a hurry. The TV ad process with Google is not like search adwords, where you can get up and running and live within seconds. However, since the TV ads is part of adwords and has roughly the same interface, I guess that is what I was expecting. But it seems like there are multiple approvals that have to take place and none of them happen in under 24 hours.

One other thing of note, the estimates for impressions and spots continually changes. Don't get too hung up on numbers, because they will be different the next time you look at them.