Somehow, I find many enewsletters in my inbox that I never signed up for. As I was just unsubscribing from one, I had an interesting wrinkle. The web page I used to unsubscribe asked me what state I was in. This is the first time I have had to put in any info (besides the address to unsubscribe) in order to get off a list. Does this now mean I will be on a different list for just my state events/news? Who knows? However, I did find it an interesting way to get more info from your list. I believe most people would answer at least 1 demographic question in order to unsubscribe, probably a few.
I, like many, worked at a grocery store in high school. First a bagger, then a cashier, then the produce department. Each job required training on how to do it. I usually spent several shifts shadowing someone, then several on my own but with supervision. This method seemed to work just fine. I see it employed places other than the grocery store. Lately, I have been amazed at how poorly grocery bags are packed by store employees. I know that you have to adjust to the bag type, cloth or plastic these days, but I can't tell if the employees are lazy or just didn't get proper training. I even go as far as emptying my cart strategically to try to help - put all the cold stuff together, bread and eggs last so they can go on top, etc. But it doesn't seem to matter. I think there is a fine line between apathy and lack of training, at least trying to identify which situation it is. Anyone have any great ideas for identifing and then fixing either situation?
Comments
I find it interesting that you try to unsubscribe from newsletters you don't sign up for. I have found that in this world of spam that we live in you are typically better off just putting the newsletters on a blacklist so they don't come any longer. Of course if I know that the newsletter is from a legit source I would never do that but I have found many times that unsubscribing just leads to more emails that I don't want.
I wonder how many people are now simply just blacklisting email addresses like I am. If more and more people are doing so this is not a good trend for marketers. It also reinforces how important it is to tailor your message to your audience.