Rockin It in Baltimore

I am here at the ASAE Marketing and Membership Conference. It is great to see so many friends here in Baltimore. I was a little late getting here, as it is tough to get a 7 week old and the wife packed for a 3 week trip to Ireland. I get to hang out alone for 2 weeks before heading to Vegas for our trade show.

Mark Levin's opening session was good. It was pretty basic in comparing the old view vs. the new view of membership and marketing using technology, etc. There were some good nuggets to take back and a few things that it is always good to hear over and over again, like gather the right data and use it. And remember to keep the member in membership.

I am now in the session about recruiting, retaining and engaging young professionals. More later...

Comments

Where do you draw the line on social media?

I try to keep up. I have a feed reader . I blog . I comment on other people's blogs. I tweet . I have multiple websites . I have accounts on Facebook, MySpace, LinkedIn and others. But you have to draw the line somewhere. I wrote earlier about being app'd out . I still feel that way. But each day I feel farther behind. Maybe not behind, but not necessarily maximizing potential. I don't Digg. I don't StumbleUpon. OK, maybe I do like once a month if I have some spare time. But I know I am missing out on a lot of cool things. I usually check out other people's links to cool tools or the next new thing. But right now, I feel like I am in the Dip . Any suggestions on how to get out?

10 Thoughts on #ASAE10

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Sunk Costs, Marginal Costs and Economics

When I was in college, I hated Economics. Then, several years later, I found myself teaching undergrad Econ and learned an appreciation for it. Now today, I have an even bigger appreciation for it. I have also noticed that not enough people have a solid grasp of some basic econ concepts that can be applied to everyday life. Two of these are cost related. Here are some basic definitions from The Economist website : Sunk Costs - When what is done cannot be undone. Sunk costs are costs that have been incurred and cannot be reversed, for example, spending on ADVERTISING or researching a product idea. They can be a barrier to entry. If potential entrants would have to incur similar costs, which would not be recoverable if the entry failed, they may be scared off. Marginal Costs - The difference made by one extra unit of something. Marginal revenue is the extra revenue earned by selling one more unit of something. The marginal cost (or whatever) can be very different from the AVERAGE c...

BlogClump - Blogging About Associations From a Gen Xer

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